Audience intelligence
Using data, social listening and real-world conversations to spot what people care about.
01 / The story so far
Where journalism meets audience insight.
Curiosity, creativity and an instinct for finding the story worth telling.
Jono's career has been built around a simple question: how can good journalism reach more people and make a bigger impact?
Since joining the BBC in 2022, he has helped transform social media performance across East Yorkshire and Lincolnshire, bringing audience judgement into editorial planning and strengthening collaboration across television, radio, online and social teams. In his first year, social referrals grew by 380%.
At Reach, he supported national titles including the Daily Mirror and Daily Star with audience development and platform strategy. Before that, as Digital Editor at The New European, he helped develop digital operations and readership during a period of growth and change.
Earlier in his career, Jono worked across Archant's portfolio of more than 60 regional publications, helping journalists use social tools to find stories, build communities and connect with readers. His community-led local news work was recognised by Facebook.
He also worked in social media and student recruitment communications at the University of East Anglia, where he pioneered new ways to engage prospective students and later delivered freelance teaching to postgraduate audiences.
